Digital tourism campaign
Visit Bath asked us to create a digital advert and social media campaign to encourage summer tourism. So we created this first-of-its-kind film.
We love Bath and were excited to bring the city to life on screen, showing that it’s more than just a historical location to tick off your travel list once.
The campaign was called ‘Unexpected Bath’, so we felt we should steer clear of endless slow shots of traditional sandstone buildings (lovely as they are). Instead we suggested an energetic and colourful film packed full of clever, fast transitions, and we invited all sorts of interesting people to show off what the city has to offer.
By challenging the perception of Bath as a go-to ‘traditional’ destination, we produced a film the likes of which Bath tourism had never seen before.
The result? It was a good summer in the city!
Always receptive to a challenging brief, nothing is too much trouble, Woven are a pleasure to work withJon Chamberlain, Marketing Manager